My life’s journey began in a rural setting in the UK, eventually bringing me to Canada with my family. Born and raised on a farm, I had no exposure to the commercial world, but a passion for photography led me to enroll in Photography Studies at Ryerson University. I soon discovered this was not the right career path for me; however, I was drawn to the power and emotion of visual communication that I could use in other employment pursuits. My path was now defined!
I enjoy – and spent many years – working for others, but perhaps more importantly, I discovered my passion for working for myself. As an entrepreneur, I learn by doing – and by making mistakes. To be honest, I didn’t always learn from them! But, I never stop trying…
My passion for visual communication combined with a well-rounded insight into how to design for effectiveness and appeal led to my first business – in interior design. The transition into Wayfinding enabled me to continue this passion in a new market space and helped cement the solid foundation and creative path I use today when approaching design in any project. These paths eventually led to today, as a business owner of Aroh Inc.
What’s most important to me?
Always: Family First!
From the time my daughters were just nine and four years of age and embraced their love of soccer, I’ve been fully committed to their passion, working career around family to provide every opportunity for their success and be able to share their journey with them. This journey ended up lasting twenty years, with full sports scholarships and educational degrees to solidify their future careers! I wouldn’t change a minute of those two decades that brought so much passion, commitment and family cohesiveness into our lives.
About twelve years ago, my brother reached out to me to spearhead the sales and marketing activities in the Wayfinding company for whom he worked in a production role (BigMedia). Embracing the dual role with my usual passion for personal and professional growth, I came to realize that this market was ripe for change – and that I had the vision to realize its potential. Hence, along with my brother, Aroh Inc was borne, and we’ve been progressively and incrementally bringing about that potential since the very first day!