With over 15 years of experience in branding & marketing, Joyce Padilla, mom of 4 amazing kids and passionate about entrepreneurship, is co-founder of Assett, a full-service marketing agency, where we aim to empower people by providing the right marketing tools and strategies they need to effectively share their story. Our goal is to work along-side with businesses as an extension of their team, where we bring the tools, processes and expertise, allowing our clients to save time, so they can focus on what they do best.

“Logic will get you from A to B. Imagination will take you everywhere.” – Albert Einstein

Karen Hayward is an author, international speaker, and Managing Partner and CMO with Chief Outsiders, where she is responsible for building and supporting a team of world-class marketers. Located in the San Francisco Bay Area, Karen matches mid-market CEOs and Private Equity Portfolio managers with the best-fit Chief Marketing Officers to help accelerate top-line growth. Her book “Stop Random Acts of Marketing” takes the learnings from her previous experience as a VP in both Sales and Marketing and shows mid-market CEOs how to build a strategic growth plan in the digital age to deliver compelling ROI. INC named her book a Top 10 Must-read business book for 2020.

I’m passionate about pricing. I believe it can help entrepreneurs transform their businesses profitability and my mission is to help them achieve this. Pricing is much more than the number you provide a client or customer at the end of a sales process. It is the sum total of the value you provide. And yet if you are like most entrepreneurs there is very little thought put into it. It’s time for that to change!

“I help clients grow their market share and profitability through improved pricing.”